How To Add A Donate Button To A Facebook Page

Facebook unveiled its first charitable giving tools back in 2017, and in the final two years, fundraisers and the donate push button have drastically changed the game for how charities solicit donations and back up via social media.

Edifice on a generation of donors who spend lots of time online, give sporadically and are more likely to support their friends and experiences rather than give direct to causes, the donate button has opened new doors for fundraisers… and charities who have jumped on board have seen huge pay-offs.

What is the Facebook Donate Push button?

The donate button provides a quick and like shooting fish in a barrel way for people to donate to your charity without leaving Facebook. It sits at the top right manus side of your page, right next to where your 'contact' and 'sign up' links usually would exist.

The best part is – charities don't pay any transaction fees on the donations they become! You can use 100% of every pound where y'all need it most.

What makes the Facebook donate button the perfect tool for your charity?

Easy, seamless user feel.

Firstly, your supporters and their friends donate to your clemency without even leaving the platform. That means you don't lose people by making click through to your website, waiting for it to load and forcing them through an unwieldy donation form.

Secondly, Facebook remembers all their credit card details. And so users can donate once again even faster next time.

Massive reach

With over X billion daily users, Facebook's biggest strengths is its huge potential for achieve all sorts of audiences, from the warmest to your cause to their friends and family – and maybe even people who've never heard of you lot at all.

Maintaining donor privacy

With GDPR and data privacy at the forefront of everyones' minds, people are more protective than ever over how their data gets kept and used – a fear that prevents many people from donating to charities. Facebook shields user data, allowing donors to give with peace of mind.

Unsolicited donations

The donate push button has opened upward a globe of opportunity for soliciting organic donations; instead of paying to reach out to common cold audiences, you can offer your existing supporters and their networks like shooting fish in a barrel, trustworthy ways to give yet they feel comfortable.

Getting the Facebook Donate button fix up on your page

Here's what you lot need to practice to set up the button on your page. Non sure if you're eligible? Find out here .

Requirements For Facebook Donate

Earlier you become started, brand sure you have the following in identify:

Your Facebook page is categorized as a charity or nonprofit (If you're not, here's how to change information technology .)
Your Facebook folio is verified.
Your page must attach to Facebook'southward Community Standards .
Your charity must have a valid bank account.

Steps For Setting Up A Facebook Donate Button

Submit Your Charity Facebook Page For Review

This ensures that it complies with Facebook's standards. Yous will demand something like a utility bill or depository financial institution statement to prove your charity exists and is associated with your Facebook page.

Create A Facebook Donations account

Apply at this link . After Facebook approves the offset stage, y'all can submit an application, including:

3 months of bank statements saved as PDFs

The name and appointment of nativity of your charity CEO

Your charity's VAT or EIN number

When you're approved, become to your page and click 'add a push' on the top toolbar.

And you're done!

How To Call back Donations

If you're using Facebook Payments every bit your payment processor, you'll get your donations on a fortnightly basis – but you need to have raised at to the lowest degree £100 to trigger the payout. If you lot haven't, the contributions will roll over until the next payout.

Funds are paid straight into the bank account you used to sign up for Facebook Donate. Payments do take around 2 weeks to process, so don't stress if they're not immediately in your business relationship!

Facebook Donate Fees

The great news well-nigh Facebook donate is that information technology's 100% free for charities – Facebook covers all the processing costs, and you lot get 100% of every pound raised.

Reporting

You tin can access a few reports about your fundraising activity. The daily transaction report will tell yous whether the funds came from the Facebook donate push or through a fundraiser. The donors' information and donation corporeality is likewise listed at that place, and their e-mail if they've chosen to share this.

Y'all tin can also download a payout report, which contains data about the funds you've raised.

At Platypus, we've been working with charities since 2014 to develop and launch effective, meaningful marketing campaigns. If you lot're a charity wanting to take the next footstep to reach new heights, get in impact with u.s. here .